Olaplex Launches Patented Bond Shaping Technology

Olaplex Holdings, Inc. has launched new Olaplex Bond Shaping Technology created to support curly hair of all types and textures–effectively repairing the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.

The new patented technology in the bond building category marks the next wave of scientific innovation from Olaplex, according to the brand. It was created to directly serve the full range of curl types and textures—from wavy (2a-2c) to curly (3a-3c) to coily (4a-4c) – supporting each individual curl structure from the inside out.

“We are so excited to bring this brand-new technology to the market with our new Bond Shaper Curl Rebuilding Treatment. Born in the hair salon, this is a groundbreaking innovation that is synonymous with Olaplex,” said CEO Amanda Baldwin. “With the release of our Bond Shaper products, we are excited to expand our professional service offerings and bring our unique Olaplex science and technology to the curl community, which is a highly engaged and underserved market, and where we are uniquely positioned to offer a new science-backed solution.”

Bond Shaping Technology

The new Olaplex Bond Shaping Technology, which contains a unique peptide composed of 23 amino acids, allows for cortex-deep penetration to help reconnect and strengthen multiple points (up to six) of a disulfide bond within its current application area. In addition to this breakthrough technology, the new products also contain coconut-avocado milk, which is high in lauric acid, fatty acids and essential vitamins, helping to fortify curls and reduce breakage; a curl retention compound that helps to form a curl-locking barrier to maintain definition, smoothness and shine; and Olaplex Bond Building Technology that leaves hair visibly healthier, per the brand.

“We developed Bond Shaper with Olaplex’s new patented Bond Shaping Technology, ” explains Lavinia Popescu, chief scientist at Olaplex. “This technology combined with curl retention compound and other ingredients in these products forms a curl-locking barrier to maintain the definition, smoothness and shine of each individual curl. The science behind this technology is truly unique and with Olaplex’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”

Product Offering

The Bond Shaper product offering includes:

• Bond Shaper Curl Rebuilding Treatment, a three-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulfide bonds, providing curl shape and definition.

• No.10 Bond Shaper Curl Defining Gel, a reparative, curl-defining styling gel to instantly revive natural curl patterns. New technology – Curl Retention Compound – paired with patented Olaplex Bond Building Technology – enhances curls for healthy shine and strengthens damaged disulfide bonds, maintaining a healthy curl pattern and shape.

“With Olaplex’s Bond Shaper there is now a truly unique technology that can be offered to clients that can provide immediate results. This is revolutionary because it provides not only definition, but repair at a molecular level,” said Naeemah LaFond, global Olaplex ambassador.